Betr Partners With Polymarket on Prediction Markets

Sports gaming platform Betr has entered a multi-year partnership with prediction market operator Polymarket to launch event-based trading inside the Betr mobile app, expanding access to prediction markets to more than one million paying users.

The feature, scheduled to launch in 2026, will allow users to trade contracts tied to the outcomes of real-world events including sports, politics and cultural developments, according to company statements and industry reporting.

Polymarket will provide the infrastructure powering the markets, while Betr will distribute the product through its consumer platform. The integration will place prediction markets alongside existing offerings inside the app, including Betr Picks, the company’s fantasy-style pick-based product, as well as its social sportsbook, arcade games and social casino.

Prediction markets operate through contracts that pay out based on whether a defined outcome occurs. Prices typically move between zero and one dollar, with market pricing reflecting the crowd’s implied probability that an event will happen.

Betr said the new feature is part of its broader strategy to build what it describes as a nationwide “real-money gaming super app.” The company, founded in 2022 by Joey Levy and social media personality Jake Paul, has expanded rapidly across several gaming formats in recent years.

Betr Picks currently operates in 34 U.S. states, while its Social Sportsbook product launched in September 2025 and is active in 32 states. Other products include Betr Arcade, a skill-based gaming platform operating in 38 states, and Betr Social Casino, which began rolling out in early 2026.

Integrating prediction markets into the platform would allow users to access multiple types of real-money gaming products through a single account.

The partnership also reflects increasing momentum behind prediction markets as a distinct category adjacent to sports betting and financial trading. Platforms such as Polymarket enable users to trade on outcomes ranging from elections and macroeconomic data to sports championships and entertainment events.

Interest in these markets has expanded in recent years as traders and media organizations increasingly use prediction prices as indicators of public expectations. Industry activity accelerated during the 2024 U.S. presidential election cycle, when prediction markets saw surging participation and trading volume across political contracts.